Successful content strategies should always have a clear goal, whether it is engaging with readers as part of a longterm relationship, or attracting interest for an immediate result.
August Insights founder, Gus Venditto, has experienced with every aspect of the content creation process, from goal-setting through product development and measurement of results.
A veteran of leading media companies. Dow Jones, Ziff-Davis, Internet.com, Woodbridge International, MediaBistro, Observer Media Group, and HIMSS Media.
Author of hundreds of articles on business, healthcare and technology. A few samples:
- Precision Medicine steps out of the lab and into the EHR – Identifies changes taking place in healthcare IT systems as genomic records become available to doctors and nurses.
- Cloud computing decision guide – Making sense of the choices available in hosting healthcare data and applications.
- Spam is not the only problem – Raised awareness of the emerging threat posted by spyware and computer viruses before they had caused significant data breaches.
Created growth strategy for large media properties including websites with over 1 million monthly pageviews and e-newsletters of over 50,000 subscribers aimed at professional audiences.
Manager of the Search Engine Watch as it grew from a small newsletter to become a multi-platform franchise generating over $7 million annually through advertising, subscriptions and conferences.
Steered the growth of Healthcare IT News in a transition from a print-centric publication to a digital publication with a weekly newsletter circulation of over 50,000 and over 200,000 monthly website visitors.
Author of books on finance and healthcare
The America Online Money Guide, Que, 305 pages
Your Money: Total Financial Planning on Your Computer, Ziff-Davis Press, 194 pages