Successful content strategies should always have a clear goal, whether it is engaging with readers as part of a longterm relationship, or attracting interest for an immediate result.

August Insights founder, Gus Venditto, has experienced with every aspect of the content creation process, from goal-setting through product development and measurement of results.

A veteran of leading media companies. Dow Jones, Ziff-Davis, Internet.com, Woodbridge International, MediaBistro, Observer Media Group, and HIMSS Media.

Author of hundreds of articles on business, healthcare and technology. A few samples:

Created growth strategy for large media properties including websites with over 1 million monthly pageviews and e-newsletters of over 50,000 subscribers aimed at professional audiences.

Manager of the Search Engine Watch as it grew from a small newsletter to become a multi-platform franchise generating over $7 million annually through advertising, subscriptions and conferences.

Steered the growth of Healthcare IT News in a transition from a print-centric publication to a digital publication with a weekly newsletter circulation of over 50,000 and over 200,000 monthly website visitors.

Author of books on finance and healthcare

The America Online Money Guide, Que, 305 pages

Your Money: Total Financial Planning on Your Computer, Ziff-Davis Press, 194 pages